Case Study Details

E-Commerce Meta Ads Case Study | Marketing Spartans Mumbai

Child Bedsheet Brand Growth with Google Ads – June 2025

Scaling E-Commerce Sales for Child Beds Brand via Meta Ads – July 2025 drive high-ROAS sales of premium child beds via Meta Ads

Performance Overview

Total Reach: 46,817

Purchases: 28

Total Ad Spend: $1,772.28

Total Revenue Generated: $13,664.89

Avg. Cost Per Purchase: $63.30

Average ROAS: 7.71

marketing spartans (150 x 100 cm) (150 x 100 cm) (12)

This Meta Ads campaign delivered exceptional ROI, generating over 7X return on ad spend within just 18 days. For e-commerce businesses in the home or children’s niche, this campaign proves that creative testing, audience precision, and ROAS-led strategy are key to scale profitably.

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Results Delivered

Top Ad Performance: One video ad achieved a ROAS of 13.28 with a $37.71 CPA, making it the highest-converting asset in the campaign.

High-Intent Targeting: Ads delivered to parents and young families through interest and lookalike audiences.

Best Performing Creative: Video Ad 8 (dated 07/02/25) drove 20 purchases with a ROAS of 9.18.

Optimized budget allocation toward best-performing ad sets based on purchase value and frequency.

Strategy Consulting

Multiple video ad creatives tested across the funnel

Conversion-focused targeting with A/B testing on visuals

Smart budget pacing and retargeting for cart-abandoners

Daily optimization using ROAS and cost-per-result metrics

Spend: $1,772.28
Generated: $13,664.89
Purchase: $63.30
ROAS: 7.71

Information

Client:
Start Date:
End Date:
Category:
Olivia Morgan
1 July, 2025
30 July, 2025
Child Bedsheet brand

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